Cocoa Beans and The Roast

So here's the secret as to why the Santa Barbara Chocolate Organic Fair Chocolate tastes great:

Some chocolate companies burn their cocoa beans with a heavy roast. This results in a strong bitter taste with not much depth. This is done to hide inferior quality cocoa bean flavors and off notes of acidity, metallic like flavors or even damp, musty flavors due to over ripe or over fermented cocoa beans. It also allows manufacturers to use less cocoa fiber (the dark part of the cocoa bean and the most expensive part) and still get a desired "dark" chocolate taste. Santa Barbara Chocolate Company does not over-roast or use inferior grade cocoa beans. Santa Barbara Chocolate Company never burns the cocoa beans to produce a flavor. What you get from Santa Barbara Chocolate is a true and balanced flavor of cocoa with no burnt aftertaste.